MAM
Cannes Lions Day 2: India secures 20 more shortlists for six categories
Mumbai: After the grand opening success of the Indian contingent on day one of the Cannes Lions Festival of Creativity 2022 with a seven-metal haul, which includes two Grand Prix, three Silvers, two Bronzes and 20 shortlists across five categories, the Indian contingent has clocked in 20 more shortlists on the second day.
On Day-2 of Cannes Lions 2022, 20 more shortlists for six categories across Brand Experience & Activation (10), Creative Business Transformation (1), Creative Commerce (4), Mobile (4), Creative Effectiveness (1), and Creative Strategy were released.
Brand Experience & Activation
In the Brand Experience & Activation category, 10 shortlists were selected from 71 entries from India.
Ogilvy India has two shortlists for ‘Shahrukh Khan – My Ad,’ while Dentsu Creative India has three for Vice Media’s “The Unfiltered History Tour.”
VMLY&R’s commerce division received one shortlist for Unilever’s ‘Smart Fill’ campaign, while its advertising division received one finalist for Unipad’s ‘Adeli’ campaign.
Three shortlists have been compiled by FCB India and FCB Chicago for the Times of India campaign ‘The Nominate Me Selfie’.
Creative Business Transformation
In this category, VMLY&R Commerce’s campaign ‘Smart fill’ for Unilever is the only Indian entry on the shortlist.
From India, 8 entries were submitted in this category.
Creative Commerce
In the Creative Commerce category this year, India submitted 14 entries.
Three shortlists have been announced for VMLY&R Commerce’s ‘Smart Fill’ campaign for Unilever.
For the campaign ‘Shagun ka Lifafa’ created for Ujjivan Small Finance Bank, McCann Worldgroup India has received its first shortlist.
Mobile Lions
‘The Unfiltered History Tour’ has secured three shortlists in Activation by Location, mobile-led creativity and social purpose subcategories under the mobile category. The campaign for Vice Media has already won a grand prix, one silver, and two bronze.
Further, out of 19 entries in the Mobile Lions category from India, #NothingCoin for Cadbury 5 Star created by Ogilvy Mumbai has been shortlisted.
Creative Effectiveness
Out of 20 Indian entries, DDB Mudra Mumbai’s “Stayfree Project Free Period” was the only one to make the shortlist in the Creative Effectiveness category.
Creative Strategy
In the Creative Strategy category, which had 29 submissions, there was no participation from India.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
