MAM
Cannes Lions 2016: Six entries from India get shortlisted for Media Lions
MUMBAI: Six entries from India have been shortlisted for the 63rd Cannes Lions International Festival of Creativity in the Media category.
In the public, health and safety subcategory Tata Motors’ Dipper Condoms ad campaign, created by Rediffusion Y&R Mumbai has secured a position in the shortlist.
HDFC Bank’s campaign Memories For Life was shortlisted as well for the agency Leo Burnett India (Mumbai) use of the digital platforms.
‘Lo Kar Lo Baat’, Hindustan Unilever’s campaign for Active Wheel Detergent secured PHD India (Mumbai) for its use of mobile.
In the use of co-creation and user generated content OLX claimed a spot in the shortlist with ‘Reuniting Memories from 1947’ created by Leo Burnett India.
The much talked about Bajaj V campaign has gotten Leo Burnett India its second shortlist in the category for its use of Branded Content created for Digital or Social Media. It must be noted that the campaign has already won a bronze metal in Promo and Activation Lion for Bajaj automobiles Bajaj V campaign.
The sixth shortlisted entry from India is ‘beauty Tips By Reshma’ for Make Love Not Scars’s campaign against Acid Attacks by Ogilvy and Mather Mumbai for its use of integrated media.
The awarding ceremony for the category will be announced on June 22, 2016 in Cannes.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
