MAM
Calcutta HC refuses to stay Dettol Kitchen Gel TVC
NEW DELHI: Reckitt Benckiser has agreed before the Calcutta High Court that it will remove the visual in its television commercial claiming quantum of germs killed by use of the Dettol Healthy Kitchen and Vim Liquid.
However, the Court did not grant any stay of the TVC asserting that Dettol Healthy Kitchen was 100 times better at germ killing capability than Vim Liquid manufactured by Hindustan Unilever.
The matter has been listed on 18 March for further orders.
HUL had claimed that Dettol was a disinfectant/drug and therefore it could not be compared to Vim Liquid which does not have any disinfectant as an ingredient.
A statement from Reckitt Benckiser said that this meant that it could continue to compare its product with that of Vim. RBIL also claimed that prior to launch, it had got the product tested from an Independent Laboratory (SGS Laboratory, India) and got it certified that apart from cleaning, it provides 99.9% Germ Kill and compared to Vim LIQUID, manufactured by HUL, it is 100 times better, when diluted like all dishwashing liquids.
On Friday last, Dettol aired a TVC for its Kitchen Cleaner that showed HUL‘s Vim as the weaker product. In reply, HUL‘s Vim published a front page print ad in The Times of India on Sunday, asking consumers to choose between a harsh antiseptic and the power of 100 lemons to clean a child‘s tiffin box. In the end, the ad says ‘No one removes grease better. No one removes germs better. That‘s a Vim challenge!‘.
It also took the legal course with the Calcutta High Court passing an order last Friday, asking RB to remove the portion where Vim is shown in the ad.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
