MAM
Byju’s names Prathyusha Agarwal as India CBO – Early Learn
Mumbai: Ed-tech major Byju’s has announced the appointment of Prathyusha Agarwal as chief business officer to lead the Early Learn Business vertical.
In this role, Agarwal will focus on charting the Early Learn portfolio strategy, define, design and deliver the holistic learning consumer offering and drive top-line growth for the business vertical. Early Learn aims to offer personalised and interactive learning programs across digital, physical and live classes for kids aged between four–eight years.
On the leadership appointment, Byju’s chief operating officer Mrinal Mohit said, “We are delighted to have Prathyusha onboard with us to lead the Early Learn Business at Byju’s. She has worked with notable brands for over 20 years and holds a wide experience across businesses and sectors. We look forward to working with her to strengthen our business further as well as support her to achieve her vision for Byju’s.”
Byju’s aims to grow the early learn category to become the market leader in coming years, stated the ed-tech major. Through partnerships and acquisitions such as Osmo, Epic, and WhiteHat Jr, among others, the brand’s early learn category offerings have expanded to include ‘phygital’ learning – a seamless blend of online and offline, collaborative learning, digital reading, gamified approaches to lessons, etc to further accelerate and transform learning for young learners.
Agarwal’s appointment comes at a time when the firm is gearing up to take these multiple offerings as a holistic learning proposition for Early Learners in the fast-growing Indian market.
Sharing her thoughts, Prathyusha Agarwal said, “Early Learning is the most formative experience with potential to shape us into learners for life equipped to take on the ever-transforming world. I am super excited to be joining Byju’s and working with the team who are passionate about creating an equal learning ecosystem in the country. Within a short period, Byju’s has revolutionised the education landscape in India and I look forward to furthering the vision of putting early learners at the core of this journey.”
Before joining Byju’s, Agarwal was the chief consumer and data officer at Zee, where she led the business transformation initiatives and the brand growth mandate across TV and OTT verticals. In her 21+ year career, she has launched Tata’s e-commerce venture TataCLiQ as the head of marketing, worked with HDFC Life as the VP, marketing and analytics and led brand strategy for the Star TV network. She was also the founder director of ‘All OK Tech Support’, worked with Market Gate Consulting and honed marketing skills at HUL in different sales and marketing roles. She is a post-graduate from IIM Ahmedabad, with her graduation in electrical engineering from IIT Madras.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
