Ad Campaigns
Burger Kings introduces ‘Sober Whopper’ to curb hangover this new year
Mumbai: New year’s evening is often associated with indulgence followed by a whopper of a hangover the next morning. So this new year, Burger King India has introduced the #SoberWhopper, which has been specially curated for guests to enjoy the first-hand experience of 1 January.
Conceptualised and executed by FoxyMoron (part of the Zoo Media network), the #SoberWhopper campaign will be promoted with a digital film. The brand has activated the #SoberWhopper campaign on social media.
“Burger King as a brand has a unique way of connecting with its TG of GenZ and millennials,” said Zoo Media & FoxyMoron co-founder Pratik Gupta on the brand campaign. “While most brands focus on bringing in the new year, Burger King in its signature humour and topical lens, decided to focus on the unique touchpoint of the customer’s sentiment the morning after, when all the fun and frolic is over, and all you want is great food.”
“Our strategy is to constantly hack contemporary moments and culture. The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their new year on a Whopper note,” said chief marketing officer Kapil Grover.
The limited-time ‘Sober Whopper’ is exclusively available on the Burger King mobile app between 28 December and 5 January 2022, said the statement.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
