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Amanpreet Singh named managing editor as PTI reshapes newsroom
NEW DELHI: Press Trust of India has appointed Amanpreet Singh as managing editor, effective January 1, 2026, marking a key leadership move as the national wire sharpens its newsroom structure.
The appointment was announced by CEO and editor-in-chief Vijay Joshi in an internal note to staff on New Year’s Eve, capping a six-month reorganisation aimed at strengthening editorial leadership across PTI’s text and photo operations.
Singh joins from Hindustan Times, where he served as deputy executive editor overseeing the daily edition. A Ramnath Goenka Award winner and a trained lawyer, he brings experience spanning macroeconomics, law, data-led journalism and long-form reporting.
Joshi credited PTI’s newsroom for delivering accurate and credible journalism through 2025, despite mounting pressures on newsrooms.
The transition also sets the stage for the retirement of senior editor Sudhakar Nair on March 31, 2026. Described by Joshi as the backbone of PTI’s journalism, Nair will continue for the interim, supporting Singh as he settles into the role.
Nair joined PTI in 1979 as a trainee sub-editor in New Delhi and went on to report and edit some of the agency’s most consequential political stories, including a stint as PTI’s Germany correspondent between 1998 and 2001.
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Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
