Ad Campaigns
Burger King joins hands with Mumbai Indians for IPL 2018
MUMBAI: This year, Burger King is joining the cricket frenzy in India with the launch of a targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians. Burger King has associated with the popular IPL franchise to become the exclusive category partner for the Mumbai Indians, who will proudly sport the Burger King logo as part of their outfits.
Taking forward their partnership towards a noble cause, Burger King will also initiate a program, namely “Sixes for Kings”, where it will donate meals equivalent to the number of sixes hit by Mumbai Indians players across the season to a charitable cause. Additionally, setting the tone for the IPL fever, Burger King will bring select fans closer to Mumbai Indians players through an exciting digital engagement programme at an outlet in Mumbai.
Burger King India CMO Kapil Grover says, “It has always been our endeavour to provide our customers great tasting burgers at amazing prices to as many guests as we can. And what better vehicle to spread this message than cricket which is nothing short of a religion in India. The Indian Premier League is the most celebrated annual festival in cricket and we could not have asked for a more exciting start to our 2018 brand campaign! With this partnership, we aim to provide an opportunity for every customer to walk into our store and taste our delicious burgers at an unbeatable offer price – two crispy veg burgers for Rs 59 and two crispy chicken burgers for Rs 79.”
Excited about the partnership, Mumbai Indians spokesperson adds, “This edition of the IPL, we are endeavouring to push the boundaries to provide our fans an exciting experience through our partners. Our collaboration with Burger King adds an explosive flavour to the IPL experience, with fans getting a chance to, quite literally, taste the cricket fever. With numerous engaging opportunities and customised limited offers for Mumbai Indians fans, we are sure to have a whopper of a time with this association.”
Along with this exciting association, Burger King will kickstart its brand campaign for the year – great taste at amazing prices.
The brand TVC to promote the delicious offer is set to launch on 6 April 2018, with 10 and 15-second ad spots showcased across various channels during the IPL 2018 season; thereby reaching out to Hindi, Marathi, Punjabi, Tamil, Telugu, Kannada and Malayalam speaking audience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
