MAM
Burger King India partners with Project Mumbai to salute frontline health care workers during Covid2019
MUMBAI: Standing in solidarity with the country’s coronavirus warriors, Burger King India extends support to frontline health care workers. Earlier this month, Burger King India partnered with Project Mumbai, a non-profit organisation, to distribute over 8,000 burgers to frontline doctors, nurses and other staff of hospitals in Mumbai. As part of this initiative, Burger King is delivering freshly prepared burgers to the medical staff of JJ Hospital, St. George Hospital, Cama Hospital and to the control room staff of Mantralaya.
Since the Covid2019 outbreak, Burger King has further strengthened its robust restaurant procedures around food safety, cleanliness, and hygiene and has increased its sanitization frequency across all restaurants in the country. The brand’s ‘Trust in Taste’ protocols ensure safe preparation and delivery of food from the kitchen to the frontline health care workers.
Burger King CMO Srinivas Adapa said, “We are absolutely honoured to support the medical fraternity who are fighting this battle on the frontlines. We salute their dedication and are grateful to provide safe and hygienic food to support them. We would like to thank our partners, Project Mumbai for partnering with us on this endeavour."
Project Mumbai CEO and co-founder Shishir Joshi said, “#ProjectMumbai has been committed to helping our frontline warriors, the doctors in these trying times. In this process we are delighted to have Burger King volunteering to associate with us and provide some energy to our medical fraternity. #togetherwecan."
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
