Ad Campaigns
Bumble launches ‘Find Them On Bumble Bizz’ marketing campaign
MUMBAI: Bumble, the women-first social connection app with over 60 million users worldwide debuted ‘Find Them On Bumble Bizz’, a fully-integrated, multi-market campaign celebrating 25 remarkable Indian women with inspiring stories of personal and professional success. This is the second in the brand’s #FindThemOnBumble series, following the incredible success of a New York City launch in fall 2018. The campaign format is localised by market and is expected to be developed for additional markets in the Americas, Europe, and Asia before the end of the year.
The campaign features Bumble Global Advisor and investor, Priyanka Chopra Jonas, along with 25 inspiring women from Mumbai, Delhi, and Bangalore, including Akanksha Hazari, Alicia Souza, Ambika Anand, Anjula Acharia, Anusha Dandekar, Devita Saraf, Dr. Kiran Lohia, Dr. Karishma Vijan, Falguni Peacock, Hanna Stromgren Khan, Imaan Javan, Mitali Wadhwa & Sharnamli Mehra Adhar, Namrata Purohit, Pooja Dhingra, Pernia Qureshi, Shilo Shiv Suleman and Tanvie Hans, to name a few.
Highlighted by an extensive outdoor, bus shelter, corporate park, press and print campaign, ‘Find Them On Bumble Bizz’ arrives after Bumble spent months connecting with real users in India to learn their personal stories across love, friendship, business and living an empowered life. What resulted is a collection of portraits and images that will be featured on dozens of outdoor placements across neighbourhoods in cultural and commercial hubs.
The goal of the campaign is to not only underline success stories, but also generate awareness about the Bumble Bizz community where ‘making the first move’ could potentially introduce a user to a mentor, a new client or a job opportunity. In keeping with this, each woman in the campaign represents a distinct, yet relatable voice and aspiration that modern Indian professionals are seeking as they look to expand their experience and networks.
"It has truly been an exciting six months since our launch in India. Every new user and first move made reiterates our belief that the modern Indian woman is online for myriad of reasons and wants an experience built with women in mind,” said Bumble founder and CEO Whitney Wolfe Herd. “Our goal at Bumble is to create an inclusive and empowering experience for people to connect, and now that we're expanding globally, we're seeing our mission resonates across many cultures. Find Them on Bumble Bizz brings to life the result of these efforts. Each of these dynamic women have continually led by example, proudly claimed their place in the spotlight, while helping set the stage for future generations of women.”
Priyanka Chopra Jonas shares her excitement, “Intelligent, inspiring, passionate, hardworking, ambitious… Indian women are all this and more and I am so proud to be part of the ‘Find Them on Bumble Bizz’ campaign that puts a spotlight on some amazing women and celebrates their individuality and achievements. Our goal at Bumble has always been to constantly encourage women to make the first move, be it for business, friends or love. The immense number of these varied connections that have been made on Bumble in the short time since launch in India, is a sign that women across the country have truly embraced this simple, yet powerful idea.”
Coinciding with the launch of the campaign is the news of Bumble’s recent positive growth numbers in India. In only six months, women have made the first move on Bumble nearly three million times. Moreover, over a third of Bumble users in India are women and 60 percent of those women are active users of Bumble for more than just dating.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
