Brands
Budweiser targets youth with new campaign this summer
MUMBAI: Budweiser’s new summer campaign – ‘Brewed The Hard Way’ (BTHW) attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction and walk through the world with a confidence that only comes from knowing who you truly are. The campaign that began with the launch of Budweiser’s global videos aims to bring to life key brand values like freedom, ambition and authenticity.
Brewed since 1876, Budweiser aims to connect its brewing story with those of passionate people around the world who share the same appreciation for their craft. The campaign pays tribute to success stories of personalities like ace fashion designer, Masaba Gupta, Indian football star, Robin Singh and India’s leading EDM artist Sahej Bakshi a.k.a Dualist Inquiry.
Budweiser’s commitment to celebrate artists who are “BTHW” is further demonstrated through one of the world’s biggest electronic music festivals Tomorrowland Unite, scheduled to take place in Hyderabad on 23 July. With an interesting line up of Indian DJ’s and live streaming from Belgium, this event will bring in the best of both worlds. Budweiser is also awarding some consumers who are truly “BTHW” with a chance to witness this event live in Belgium where the world’s best DJ’s perform.
Saluting upcoming talent who are “BTHW” and giving them a platform to showcase their talent to a larger audience, Budweiser offers an invaluable opportunity via its office outreach program called ‘Budweiser Unknown’. This program would be executed across multiple offices in Delhi+ NCR, Mumbai, Bengaluru and Hyderabad. The “BTHW” campaign will further see extensive on-ground promotion in key outlets and heavy promotion on digital platforms.
Further, the brand had also recently brought, the world renowned property – Don’t Let Daddy Know (DLDK) to India for the very first time, enthralling over 5000 music lovers in Mumbai on May 27th.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
