Brands
Budweiser brings ‘What’s Brewing’ to India
MUMBAI: Budweiser’s latest campaign ‘Always Brewing’ derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like the brand, are infused with the drive of constant progress and perfection.
Kickstarting this campaign will be the launch of ‘What’s Brewing’, Budweiser’s global music property for the first time in India. This event will demonstrate how music and Budweiser are constantly brewing, showcasing three different music genre stages at a single venue, with simultaneous performances by 11 hot electronic musical acts of the country.
AB InBev, India South East Asia MD Kartikeya Sharma said, “Electronic music culture in India is very dynamic and millennials are extremely keen to explore newer music experiences. ‘Always Brewing’ is an attempt to strengthen our relationship with our target audience by introducing them to newer experiences in the evolving world of music.”
Budweiser is bringing the first-ever Indian edition of one of the leading global electronic music festival ‘Electric Daisy Carnival’ on 12-13 November 2016 at Buddh International Circuit in Noida. The Vegas-style festival will see mesmerizing performances from over 40 international and Indian artistes combined with a unique carnival like atmosphere.
Completing the on-ground experience would be ‘Budweiser Unknown’ – Budweiser’s interactive office outreach program that targets millennials in multiple cities of India. The programme will offer an innovative Virtual Reality (VR) introduction of Electric Daisy Carnival. The ‘Always Brewing’ campaign will also see an extensive on-ground promotion in key outlets and heavy promotion on digital platforms.
Brands
Mahesh Samat steps down from The Walt Disney Company after 9 years
Veteran executive closes four-decade career spanning Disney, J&J and Epic
MUMBAI: Mahesh Samat has stepped down from The Walt Disney Company, bringing the curtain down on a career that has spanned four decades across FMCG, healthcare, media and entertainment.
In a personal note marking the milestone, Samat said, “After 40 years, I’m calling it a day,” reflecting on a journey that saw him build brands, launch businesses and lead teams across multiple geographies.
Samat spent over nine years at Disney in senior leadership roles, most recently serving as global head of publishing and branded retail. Prior to that, he held positions including EVP, consumer, games and publishing for APAC, and managing director for India, playing a key role in expanding the company’s regional footprint.
Before rejoining Disney in 2016, he founded and led Epic Television Networks, where he helped shape a distinct content-led television brand in India.
His earlier career included leadership roles at Johnson & Johnson, where he served as managing director for Southern Europe in vision care and vice-president for Asia-Pacific, underscoring his cross-sector experience.
An alumnus of Indian Institute of Management Calcutta, Samat’s career has been marked by a mix of corporate leadership and entrepreneurial ventures across markets including India, Singapore, the UK and Europe.
Reflecting on his journey, Samat emphasised that beyond titles and milestones, it was the people and relationships that defined his career. As he signs off, his exit marks the close of a long and varied innings in India’s corporate and media landscape.
