Ad Campaigns
British Airways Indian campaign wins Hollywood award
NEW DELHI: The “Fuelled by Love” campaign created by SapientNitro for British Airways has become the first Indian campaign to have won an award under the online video category at the A-list Awards, Hollywood.
British Airways “Fuelled by Love” – the bronze champion is an ad campaign for the Indian market, highlighting the airline’s sense of love, respect and sincerity to their association with India.
The A-List Hollywood Awards are one of the first creative competition of its kind in Hollywood, honouring excellence and innovation intersecting between advertising and entertainment across all platforms.
The video has crossed over 1.8 million views on Youtube till now and showcases the story of how a British Airways crew member falls in love with India during her first visit to the country and her emotional connect with one of the passengers.
Directed by Neeraj Ghaywan, the critically acclaimed director of the Bollywood movie Masaan, the British Airways “Fuelled by Love” film went live in February this year, and follows the story of a young cabin crew member of British origin who is flying to India for the first time.
“We are extremely proud to get acknowledged for our work done for British Airways, at highly reputed international platforms such as the A-list Hollywood Awards. At SapientNitro, we strive to create connections across the physical, virtual and emotional spaces to create heart touching campaigns. It’s a great honour and I extend my best wishes to everyone involved” said SapientNitro India Chief Creative Officer K.V Sridhar (Pops).
Neeraj Ghaywan, Director of the film tweeted out to announce the news saying – “#FuelledByLove A campaign for @British_Airways that I had directed won a Bronze at the A List Awards, Hollywood. Thank you for the wonderful team! Agency @SapientIndia: @kvpops @endowscopy, Surjo Dutt, @theniketkumar, Tulika and Client: Priti Khurana!”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
