MAM
Brands ace creative-asana on Yoga Day 2019
MUMBAI: The world was gripped in the celebrations of the International Yoga Day on 21 June, with top world leaders and citizens across the globe performing the ancient Indian art of physical, mental, spiritual practices. The brands online also stretched some creative muscles and came up with interesting social media designs to mark the day. Have a look!
Bajaj Allianz
Bauli India
Castrol India
A healthier lifestyle for truckers in India through #TruckAasana this #WorldYogaDay! Check out #TruckAasana designed for them to do prior to a trip by @yogainstmumbai pic.twitter.com/oB2G99fe3B
— Castrol India (@Castrol_India) June 21, 2018
Eicher Trucks and Buses
Faasos
Wrap be so loaded, it can barely walk. As for yoga, that's for your mouth.#InternationalYogaDay2018 #InternationalDayofYoga pic.twitter.com/wOUoRGOXYk
— FAASOS (@faasos) June 21, 2018
Kotak Mutual Fund
Motorola India
On this #WorldMusicDay #WorldYogaDay and #WorldSelfie day, we’re celebrating all three in style! All you need to do is send us your quirky yoga selfies and we’ll give the best photos a musical surprise! So what are you waiting for? #MusicToMyYogafie (T&C https://t.co/JAaJxnXKe2) pic.twitter.com/srxRdmnSea
— Motorola India (@motorolaindia) June 21, 2018
Red FM
Sony LIV
Celebrate World Yoga Day and begin your fitness journey with LIV FIT. To get help from the best in business, click here: https://t.co/pw5Nf98xdG #WeLIVtoEntertain #YogaDay #InternationalYogaDay #FitnessJourney #FitnessMotivation #LIVFit pic.twitter.com/JeVyvlVxcL
— SonyLIV (@SonyLIV) June 21, 2018
Tata Motors
Yamaha Motor India
This is how we rev it! Our Yamaha bikes make sure we get our daily dose of yoga. #WorldYogaDay #Yoga #Fz #R15 #R3 #YesYamaha pic.twitter.com/9M8jHE3crv
— Yamaha Motor India (@India_Yamaha) June 21, 2018
YES Bank
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
