MAM
Brandlogist wins the marketing mandate for officeyes.com
MUMBAI: Brand consultancy Brandlogist that specialises in digital media has won the marketing mandate for officeyes.com, a rocket internet backed venture which sells office stationery and office supplies.
The mandate involves marketing Office Yes across communication channels and consulting them on brand strategy and direction. Brandlogist plans to use a mix of communication including OOH, DM, events tightly integrated via the digital platforms.
Office Yes CEO Siddharth Nambiar said, “We are very pleased to be working with the team at Brandologist in our efforts to develop the OfficeYes.com brand. They quickly understood the key business challenges we face, and have helped us to develop a vision for our brand that we are excited about, and that we are confident will drive real business results.”
Brandlogist CEO Saurabh Parmar said, “It‘s an interesting win for us.Rather than coming back with the usual communication matrix of mediums –approach & spends, we came back with strategies driving certain ideas which cut across communication channels. Officeyes has appreciated us for it & in fact they wanted to get down to work as soon as possible.”
Earlier this month, Brandologist was roped in to handle the social media account by menswear brand Blackberrys.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
