MAM
BPCL’s MAK Lubricants partners with SRK’s ‘Jawan’
Mumbai: Bharat Petroleum Corp Ltd (“BPCL”), a renowned ‘Maharatna’ and Fortune Global 500 company, proudly announces a dynamic alliance between MAK Lubricants and the eagerly awaited Shah Rukh Khan starrer movie ‘Jawan.’ This formidable partnership stands as a testament to the convergence of excellence, fuelling the brand’s ambition encapsulated in the iconic phrase, “MAK Makes It Possible.”
“We are delighted to team up with ‘Jawan’, as the essence of MAK Lubricants seamlessly merges with the ethos of the movie. Our collaboration transcends branding; it’s a celebration of the relentless pursuit of excellence”, said executive director (lubes) P. Sudhahar.
As the curtain rises on Jawan,’ a high-octane cinematic masterpiece, the partnership with MAK Lubricants promises to elevate the film’s visibility while steadfastly reinforcing the brand’s unwavering commitment to delivering unparalleled quality and performance.
BPCL chief general manager (PR & brand) Abbas Akhtar effused, “Jawan’s narrative mirrors MAK Lubricants’ pursuit of pushing boundaries and achieving the impossible. By joining forces with the movie,’ we not only expand our brand’s reach but also offer our customers an engaging gateway to experience the thrill of this highly anticipated release.”
At the heart of this exciting partnership lies a riveting co-branded campaign, seamlessly weaving MAK Lubricants’ core values into the adrenaline-pumping tapestry of Jawan.’ This strategic synergy promises to catapult brand visibility to new heights, captivating a vast and diverse audience along the way.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
