MAM
BookMyShow and GoNuts Partner to Elevate Celebrity Engagement Experience
GoNuts, a Mumbai based start-up that connects fans to their favourite celebrities via authentic & personalized video messages and experiences and BookMyShow, India’s leading entertainment destination, today announced their partnership to bring personalised celebrity video greetings for users across the country.
Under this partnership, key artists on GoNuts will be featured on BookMyShow, allowing users to engage with celebrities through both platforms. Users can request for varied messages ranging from birthday & anniversary wishes, festive greetings for the whole family to corporate videos for employee motivation and much more. This offering, in partnership with GoNuts, is an addition to BookMyShow’s wide range of unparalleled entertainment offerings, taking customer experience a notch higher.
GoNuts has a portfolio of over 500 celebrities across categories like films, television, sports and music, amongst others, available on its platform. This gives users a diverse range of celebrities to choose from to convey personalized messages to their loved ones. The platform has leading celebrities including Shaan, Shankar Mahadevan, Kailash Kher, Talat Aziz, Shibani Kashyap, Daboo Ratnani, Sivamani, Ankit Bathla, Shivin Narang, Jonty Rhodes, Lance Klusener, Ranveer Brar and Vicky Ratnani. Over 100 artists from this compelling catalogue will be available on BookMyShow.
Commenting on the association, Joji George, Co-Founder, GoNuts, said, “We are extremely delighted to partner with BookMyShow. Fandom is on the rise and social media has caused an explosive growth in online fan following of celebrities. However, this is limited to a one-way conversation with celebrities. GoNuts, the leaders personalised video messaging, brings fans and celebrities together to create magical once-in-a-lifetime experiences. This partnership further reinforces GoNuts’ commitment to being at the forefront of giving authentic and personalized experiences to customers and brands.”
Albert Almeida, COO – Live Entertainment, BookMyShow, said, “We are glad to partner with GoNuts to bring an exciting form of engagement for millions of our loyal customers. This initiative is a step forward in expanding our repertoire of offerings, bringing users closer to their favourite artists through personalised video shout outs and much more, making their special moments memorable.”
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
