Brands
Bobcard bowls a Mother’s Day googly with Shreyanka and her mum
MUMBAI: Some deliveries aren’t bowled on the pitch, they come from the heart. In a touching ode to mothers everywhere, Bobcard Limited, the credit card arm of Bank of Baroda, has launched a poignant brand film featuring Indian cricketer Shreyanka Patil and her parents. Timed with Mother’s Day, the film quietly celebrates the small sacrifices and everyday dreams mums put aside and what it means when their children turn around and say, “Now it’s your turn.”
The narrative is refreshingly candid. No flashy sets, no dramatic voiceovers, just a warm exchange between Shreyanka and her parents, revealing how her mother once gave up a long-awaited trip. With her Bobcard Tiara in hand, Shreyanka decides to give it back, not as a grand gesture, but as a heartfelt tribute.
The Tiara, Bobcard’s women-centric offering, is designed for exactly these moments. With perks across travel, wellness, dining, and more, it’s a credit card that doubles as a thoughtful sidekick perfect for those looking to celebrate the women who raised them with grace and grit.
“We grow up with moms who quietly give up so much. This film is a small reminder – it’s our turn to give back. Whether through planning a trip or gifting them their long-deserved ‘me time’, Bobcard is here to help make it unforgettable,” says Bobcard Limited MD & CEO Ravindra Rai.
Beyond the film, Bobcard has sweetened the occasion with special Mother’s Day offers across MakemyTrip, Paytm, Amazon, Zomato, and more proving that when it comes to celebrating mum, the little things (like a trip or a dinner) can mean the world. Because sometimes, the best gift isn’t just a vacation, it’s validation.
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
