Ad Campaigns
BN Group unveils #DeshEkRangAnek Holi campaign
Mumbai: Leading edible oil manufacturing company, BN Group unveiled a joyous digital campaign – #DeshEkRangAnek encapsulates the vibrancy and exuberance of the festival – Holi. The topical post conceived and developed by GOZOOP Group features a digital film, which emphasizes that there exists a unifying force i.e. the infectious spirit of togetherness and merriment in the vibrant tapestry of diversity.
The #DeshEkRangAnek digital campaign dives into the kaleidoscope of Holi celebrations across our diverse nation. From the high-spirited dhol beats of Punjab to the playful sprinkling of colors in the streets of Mumbai, every state adds its flavor to this joyous festival. Despite the colorful variations, one thing unites us all, the infectious energy of togetherness and celebration.
The topical post is unveiled across BN Group’s social media channels, inviting audiences to partake in the festive revelry and share their own Holi experiences.
BN Group is dedicated to fostering unity and strength across our diverse nation. By celebrating and embracing every culture, the company believes that this would take them one step closer to building a stronger, more vibrant tomorrow for all. Echoing this ethos, the same message resonates throughout BN Group’s marketing campaigns, embodying a dedication to inclusivity and collective progress.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
