Brands
Blunt and loud: Go5 launches edgy new audio brand for India’s Gen Z
MUMBAI: Go5 Incorporation, the force behind TecSox and Deal99.in, has just dropped its boldest bet yet — Blunt, a new audio brand that’s unapologetically built for India’s Gen Z. Ditching dull tech and overpriced polish, Blunt speaks to creators, hustlers, gamers, and style-conscious college-goers looking for gear with guts.
Launched with wireless neckbands, TWS earbuds, wired earphones, and Bluetooth speakers, Blunt blends punchy sound with underground design — think matte blacks, LED trims, industrial accents and attitude-heavy branding. Built-in quick charge, long battery life, and deep bass come as standard.
Go5 Incorporation founder & promoter, Puneet Gulati said, “We saw a cultural gap where most affordable audio products were either plain functional or overpriced lifestyle gear. Blunt was born to challenge that. It’s gritty, raw, and real just like its audience.”
The brand leans heavily into subcultures – from streetwear and indie music to gaming and hip-hop — making it as much a cultural statement as a tech offering. It’s tech that flexes.
Backed by Go5’s success with TecSox — which sells over a million units with a sub-2 per cent return rate — Blunt enters the market with scale and street cred.
In short, Blunt isn’t just about what you hear. It’s about how loud you live.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
