Brands
Blanko launches time-lock technology perfume with latest digital campaign
Mumbai: Blanko, Indian Popstar King’s first-ever personal brand powered by Raj Shamani’s House of X, today announced the launch of India’s first time-lock technology perfumes with its latest digital campaign, ‘Win Every Room That You Walk In’.
Blanko’s Win Every Room Collection is the first fragrance range on the Indian market that is enhanced with Time-lock technology. Specifically designed to thrive in diverse weather conditions and cater to the distinct chemistry of Indian skin, the unique formulation delays evaporation in Indian weather to ensure that the fragrances remain consistent and captivating, no matter where life takes us.
Featuring six exquisite perfumes meticulously crafted to complement the myriad occasions in a man’s life, the campaign invites consumers to embrace every moment and own every space that they enter. Announcing the launch of Blanko’s Win Every Room Collection, it harnesses the power of individuality by tapping into diverse personalities and unique Indian body chemistry.
Both the collection and the campaign derive inspiration from the versatile roles of contemporary men while never compromising on confidence. Each video follows King depicting unique personas as he encourages the audience to wear an experience, not just a fragrance. From boardroom to ballroom, Blanko enables men to effortlessly hop from one occasion to another with scents like Indian Oud perfume- festive & special events, Legend perfume- Date nights, Billionaire perfume- clubs & concerts, Empire perfume- everyday work, Sports perfume- gym, sports, Old Money perfume- brunch, travel & relaxing vacations.
Commenting on the latest collection and campaign, King, Indian Popstar and Founder, Blanko said, “Since Blanko’s successful launch in April this year, we have amassed the constant love and support of the consumers. With the latest collection and campaign, we wanted to continue with our mission of building dreams as we innovated with the latest technology. The Win Every Room Collection is built on the premise that one should win every room they walk in. Taking inspiration from the evolving consumer needs, the collection has been designed with India’s first-ever Time-lock Technology that allows Blanko to be your round-the-clock partner, anytime, anywhere”.
The exquisite collection with six truly long-lasting perfumes is available at, starting Rs 799.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
