Black Pencil wins Panasonic‘s corporate biz

MUMBAI: Leo Burnett‘s creative agency Black Pencil has won the creative mandate of Panasonic‘s corporate business.

The size of the business is estimated to be around Rs 200 million.

Five agencies participated in the pitch including the incumbent Dentsu.

Black Pencil will service the account from its Delhi office. It will work on Panasonic‘s brand communication and their green innovation initiative.