MAM
Bisleri focuses on 500 ml pack in new ad campaign
MUMBAI: Packaged mineral water provider Bisleri has announced the launch of a new marketing campaign ‘Kiss to Drink’ for its 500 ml pack to focus on the bottle size which serves as a personal pack making it more convenient and hygienic for the consumer.
The creative duties of the campaign have been handled by Soho Square while Meridian Communications looked after the outdoor promotions.
The brand has rolled out the first three television commercials on digital space today and they will be going on-air on 7 April.
Bisleri Marketing Head Shraddha Waikar Nathani told indianteleviison.com that the company is spending around 30 per cent of its total ad revenue for the year on this campaign which is targeted primarily at youth.
This campaign is based on the insight that most of us do not prefer to drink water with our lips to a bottle, because it is often shared. The new campaign challenges this behaviour and exhorts the user to get his or her own bottle, as 500 ml is enough for a single user.
The outdoor campaign will be launched across tier I and II cities in a span of one month starting mid-December.
The brand will also be rolling out radio ads in around 10 to 15 cities including few tier II cities.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
