Brands
Bigbasket launches low GI bb Royal atta for steady sugar control
New blend developed with CFTRI aims to bring science-led nutrition home
MYSORE: Bigbasket has expanded its health-focused portfolio with the launch of bb Royal Slow Sugar Release Atta, a scientifically developed flour designed to help manage blood sugar levels while fitting seamlessly into everyday diets.
The product, part of its bb Royal range, was unveiled by Jitendra Singh at the CSIR-CFTRI in Mysore, underscoring the growing intersection of food science and consumer health.
Developed in collaboration with CFTRI, the atta blends wheat with ingredients such as soya, buckwheat, Bengal gram, oats, psyllium husk and fenugreek. The formulation has been clinically tested and carries a glycaemic index of under 45, significantly lower than conventional wheat flour, indicating a slower release of sugar into the bloodstream.
This slow-release property is designed to support steady energy levels, reduce post-meal sugar spikes and promote satiety. In simpler terms, it aims to keep you fuller for longer while helping manage metabolic health, a growing concern among urban consumers.
Speaking about the launch, bigbasket chief buying and merchandising officer Seshu Kumar Tirumala said, “At bigbasket, private labels are more than just products, they are strategic choices rooted in quality, innovation and consumer insight. With bb Royal Slow Sugar Release Atta, we are bringing scientifically backed nutrition into everyday Indian kitchens, supporting better metabolic health without compromising on taste or versatility.”
Echoing this sentiment, CSIR-CFTRI director Giridhar Parvatam said, “Our collaboration with bigbasket is rooted in a shared vision of making scientifically validated, healthier food choices more accessible to Indian households at scale. Innovations like this are not just about a single product, but about enabling a shift towards better dietary habits.”
The launch reflects a broader trend where consumers are increasingly seeking functional foods that deliver both nutrition and convenience. With science stepping into the kitchen, everyday staples like atta are quietly getting a smarter upgrade.
As bigbasket continues to build out its private label strategy, this latest offering suggests that the future of grocery may well be equal parts taste, trust and technology.
