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BigBasket appoints Google Pay’s Arpit Jaiswal as chief growth officer
The Google Pay veteran will lead product, user acquisition and market expansion at the Tata-backed grocer
BENGALURU: BigBasket is not done building. The Tata-backed online grocery and quick commerce platform has appointed Arpit Jaiswal as its chief growth officer, bringing in a seasoned hand from the world of fintech to sharpen its edge in one of India’s most fiercely contested consumer markets.
Jaiswal arrives from Google Pay, where as head of growth and group product manager he oversaw large-scale user acquisition through partnerships and AI-led interventions, managed OpEx discipline and P&L optimisation for India operations, and helped shape product strategy around rewards-led growth and unit economics. He is an alumnus of the Indian Institute of Management Ahmedabad.
At BigBasket, he will take charge of growth across product, user acquisition, retention and market expansion, working across teams to deepen customer engagement, drive monetisation efficiency and extend the platform’s reach into both urban and emerging markets.
Hari Menon, founder and chief executive of BigBasket, made no attempt to undersell the moment. “As the market evolves, the ability to drive sustainable, high-quality growth becomes critical,” he said. “Arpit’s deep experience in scaling consumer platforms with a strong focus on efficiency and innovation will be instrumental as we continue to strengthen our market position.”
Jaiswal, for his part, sounded ready. “BigBasket has built a strong and trusted platform in a category that is becoming increasingly integral to everyday life,” he said. “I look forward to working with the team to unlock the next wave of customer value, scale, and operational excellence.”
The quick commerce space in India is moving fast and getting crowded. BigBasket is making clear it intends to move faster.
