MAM
Big Street bags Carlson Hotels for Delhi Airport Metro inventory
MUMBAI: Big Street, a subsidiary of Reliance Broadcast Network operating in the media aggregation space, has signed its first client – The Radisson Hotel and Country Inn and Suites – for the Delhi Airport Metro Express (DAME) marquee OOH (out-of-home) property.
Both, Radisson Hotel and Country Inn and Suites, belong to the Carlson brand. Big Street has launched the clients on the Shivaji Stadium Station at Connaught Place.
The company recently announced the commercial launch of its premium OOH inventory on the newly commissioned DAME Line that enables air travellers to commute to and fro from T3 terminal at the Indira Gandhi International Airport to New Delhi Station, a distance of 23 kilometres, in just 18 minutes.
Big Street offers OOH inventory on DAME that provide brands an opportunity to reach out to the air travellers and upper SEC consumers travelling in and out of Delhi. Consisting of six stations – New Delhi, Shivaji Stadium, Dhaula Kuan, NH-8, IGI Airport and Dwarka – it is estimated that an average of 30,000 air travellers will use DAME every day and another 20,000 travellers will use it for travelling to work at the airport and beyond.
Big Street business head Ashwin Padmanabhan said, “We are thrilled to welcome on board our first client on our premium and innovative inventory on DAME that will facilitate Radisson Hotels and Country Inn and Suites to reach out to the prized high-end consumers who can experience these brands through these visually appealing, hard hitting and tough to ignore inventory. Big Street offers extremely contextual communication to the brands thus creating an opportunity for high impact communication. A marquee property like DAME will truly open up significant communication options for the brand.”
Radisson Hotels and Country Inn and Suites have chosen to reach their target audience using two backlit panels of 3×6 island platform pillars providing high visibility of their brand to the travellers.
Big Street also provides several other advertising options on the Airport Metro stations such as wall branding, platform screen doors, luggage trolleys, product displays as well as inside train branding and these advertising options will reach not only the highly-desired, hard-to-contact group of SEC A urban jet-setters but also connect with the upwardly mobile extensively travelled international travellers who appreciate and enjoy a premium experience, the company said.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
