MAM
BIG FM presents a first of its kind ASMR horror show ‘Abhishapt’ on radio
Mumbai: In a world filled with constant noise and digital distractions, a unique audio experience ASMR, or Autonomous Sensory Meridian Response, has captured the attention and interest of people worldwide. Bringing this phenomenon for its listeners and giving it a new twist, BIG FM, one of the leading radio networks in the country, announces the launch of its latest show ‘Abhishapt’. This unique audio format combines the soothing elements of ASMR with the spine-chilling narratives of horror, creating an engaging listening experience that promises to be both enchanting and eerie.
The concept of ASMR redefines the art of audio entertainment, immersing listeners in a world of pure sonic triggers that include whispered secrets, delicate scratching, and haunting chopping sounds. These carefully curated sounds are amplified to provide an unparalleled, up-close auditory adventure that goes beyond the boundaries of conventional storytelling. ‘Abhishapt’ unfolds as a captivating series of 6 gripping fictional horror tales, with each episode running for a thrilling 10-12 minutes. This late-night weekly broadcast guarantees uninterrupted, ad-free, edge of the seat suspense and excitement, with repeat episodes for those eager for more.
BIG FM COO Sunil Kumaran said, “In an age where innovative audio experiences are highly sought after, we at BIG FM, are dedicated to curating a new and immersive experience for our listeners. With ‘Abhishapt,’ we recognize the underutilised potential of ASMR technology in the radio industry. As pioneers in storytelling and the added element of the horror genre, we are excited to introduce a unique confluence that represents our commitment to delivering content that deeply engages our audience. The show seamlessly blends the allure of ASMR with the intrigue of horror narratives, offering a captivating and immersive journey that transcends traditional storytelling.”
Keeping listeners glued to the show, the stories will be presented in Hindi, catering to a wide Hindi-speaking audience. Amping up the excitement levels, the show is launching on Friday popularly known as a day of horrors. The show, Abhishapt, reflects BIG FM’s commitment to innovation, storytelling and providing entertainment to its listeners. The show will also be available in a podcast format on the popular audio streaming platform, Spotify.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
