Brands
BharatPe appoints Yugal Tiwari as chief product and marketing officer
Tiwari joins from Paytm with a decade of experience across payments, product and growth
GURUGRAM: BharatPe has appointed Yugal Tiwari as its chief product and marketing officer (CPMO), bringing together product and marketing responsibilities under a single leadership role.
Tiwari announced the move on LinkedIn, marking a return to a broader fintech leadership mandate after more than a decade across product, payments and growth roles.
He joins BharatPe from Paytm, where he most recently served as senior vice president II, product. During his tenure, he led multiple consumer payment charters spanning UPI payments, onboarding, the app homescreen, referrals, rewards and loyalty. He also highlighted gains in UPI market share across every month of FY2026.
Before that, Tiwari spent over two years at CRED, where he led consumer payment products including credit card bill payments, UPI, recharges, utility payments and Tap & Pay, while also driving product-led growth for UPI peer-to-peer payments.
His earlier career includes several product and growth roles at Paytm and Paytm Payments Bank. He was involved in Paytm’s early offline payments push, including QR-based merchant onboarding, and later led consumer banking products covering savings accounts, debit cards, fixed deposits and money transfers.
Tiwari holds an MBA from IIM Ahmedabad and a BTech from COEP Technological University.
