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Smaller rivals gain ground as UPI handles 23 billion transactions monthly.
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
Fintech shifts from early adoption to mass distribution through bank and ecosystem partnerships
Micro-dramas, gaming, and niche apps are driving India’s interactive media boom.
