Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
Fintech shifts from early adoption to mass distribution through bank and ecosystem partnerships
Micro-dramas, gaming, and niche apps are driving India’s interactive media boom.
Exploring key trends, innovations, and shifts set to shape digital payments in 2026.