Ad Campaigns
Bharat Matrimony launches new ad campaign ‘Be Choosy 2.0’
Mumbai: Bharat Matrimony has launched their new ad campaign ‘Be Choosy 2.0.’ The campaign’s main objective is to highlight their feature called ‘Interest Matching’, and thereby double tap on the importance of having shared interests for a loving, strong relationship.
In a world where like-minded people often struggle to find each other, Bharat Matrimony has emerged as a powerful platform to help them connect. This campaign aims to show how BharatMatrimony has revolutionised the matchmaking process by enabling people to meet and create meaningful connections based on their shared interests.
The films showcase different people with similar interests never getting the chance to meet each other. Bharat Matrimony directly resolves this issue with their new feature.
Speaking about the collaboration, Wondrlab content leads Bhavesh Kosambia and Rahul Chandwani said, “Our collaboration with BharatMatrimony has always led to some insightful work. With ‘Be Choosy 2.0’ we were able to crack a wonderful execution device. The stories showed couples together, but as a fantasy, and then their separation takes them back to their far-off origins. However, despite their geographical distances, they’re able to connect and find a loving partnership thanks to Bharat Matrimony’s Interest Matching feature.”
BharatMatrimony CMO Arjun Bhatia said, “BharatMatrimony has been changing the social narrative about relationships and marriage. We believe people must be choosy when making the most important decision of their life – finding their life partner. And as India’s leader in the matchmaking segment, we keep innovating our processes and platform to make our customers’ journeys seamless, hassle-free and successful. Our latest revamp is a step in this direction. With features like ‘Hobby and Interest Matching’ that helps you find profiles with similar interests and ‘Filter Breathers’ that let you prioritise your filters, we are bringing compatibility to the forefront of the soulmate search. After all, interests are really the starting point for two strangers to meet, start a conversation, assess the potential for a meaningful relationship, and hopefully find a lifelong partner. These new features engineer interactions between the right people so that every member on BharatMatrimony discovers love.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
