MAM
Kotak Life turns retirement on its head with a reinvented life script
MUMBAI: If life gives you a second innings, Kotak Life wants you to swing bigger, bolder and far beyond the boundary. In its latest campaign, the insurer reimagines retirement not as a winding-down point but as a stage set for reinvention, a moment where purpose, passion and long-paused dreams finally take centre stage.
Launched in partnership with Wondrlab, the campaign challenges the long-held idea that retirement is synonymous with slowing down. Instead, it casts it as a powerful new beginning, urging Indians especially those set to retire in the next decade to plan early so they can step into their next chapter with financial freedom and unshakable confidence.
Fronting the film is acclaimed actor Rajkummar Rao, playing an ordinary man at an extraordinary crossroads. It is a familiar mid-forties moment: milestones ticked off, routines crystallised, and yet a quiet ache for something deeper. The film lingers in this pause that sliver of time where restlessness meets possibility, where the life lived so far meets the life that could still be shaped.
Kotak Life, CMO and head of customer value management and health tech Ashish Nair said the campaign reflects the country’s evolving mindset. “Retirement is no longer about slowing down; it’s about moving forward with confidence and renewed purpose. Our film captures that pivotal moment when achievements feel complete, yet a deeper purpose calls. We want to empower Indians to embrace this reinvention with life-insurance benefits, financial security and the courage to live their next chapter to the fullest.”
Wondrlab chief creative officer & managing partner Hemant Shringy said, “Kotak Life is evolving the idea of retirement itself: from retirement to reinvention. It’s not just category-defining but deeply relatable. Those in their forties have spent twenty years building lives and carrying responsibilities and now face another twenty to reimagine. Rajkummar’s nuanced performance makes this narrative feel lived-in and honest.”
The film delivers its message through subtle storytelling rather than sermonising, capturing emotion without excess, a cinematic nudge reminding viewers that reinvention isn’t reserved for the young; it is powered by preparation.
With a multi-platform rollout planned, the campaign aims to reach Indians across digital and traditional touchpoints, sparking a national conversation on planning early, dreaming freely and reinventing boldly.
A full life, Kotak Life suggests, isn’t about counting the years behind you, it’s about preparing for the ones waiting ahead.
MAM
Republic Media Network appoints Mohit Dhamne as group CEO
Founding member elevated as network reports 149 million monthly digital users
NEW DELHI: Republic Media Network has appointed Mohit Dhamne as its group chief executive officer, elevating a founding member who has been part of the organisation since its inception in 2016.
Dhamne’s rise within the network has been steady and multi-layered. He began as head of finance, later taking on responsibilities as company secretary and EVP (Finance), before being elevated to chief financial officer in December 2023. In his new role, he will now oversee the group’s overall strategic and operational direction.
The network described him as a key architect of its evolution into one of India’s leading broadcast and digital news platforms. He brings cross-functional expertise spanning finance, law and management, backed by qualifications as a chartered accountant, company secretary, and a postgraduate management degree from the Indian School of Business, Hyderabad.
Congratulating him, Arnab Goswami said Dhamne has been instrumental in shaping the organisation’s growth journey since inception. He added that the founding team’s shared experience and leadership framework will help the network pursue new opportunities and scale further.
The appointment comes at a time of strong momentum for the network. Over recent months, Republic has expanded its core business team by 30 per cent and strengthened its leadership structure with senior executives managing defined revenue portfolios across platforms.
On the digital front, Republic Digital has reported 149 million monthly users, according to Comscore data, reinforcing its position as one of India’s most widely consumed digital news offerings.
The growth has also been supported by expansion in its integrated brand solutions division, Republic Brand Studio, as the network continues to build a more diversified revenue ecosystem.
With this leadership transition, Republic Media Network is positioning itself for its next phase of expansion, combining broadcast strength with accelerating digital scale.
