Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning
MUMBAI: India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion of Diwali.
Taking this unique approach ahead, the campaign also plans to expand upon the company’s efforts to bring online education to the mainstream.
“Our festive campaign has been built on the insight of people looking to give more meaningful gifts this festive season. While traditional campaigns keep their communication purely discount led, betterU is trying to highlight the spirit of the Diwali by proposing an interesting alternative by shifting focus from the traditional gift choices to giving immaterial possessions.The campaign has been woven around the value in gifting education, which triggers a connection between the giver and the receiver,” said betterU CEO Bradley Loiselle.
The campaign, starting this weekend will revolve around the concept of education being the perfect present for a better future this Diwali. In line with the brand’s mission to present education as the unsurpassed gift, the campaign attempts to ask the audience why they think education would be a good gift and secondly, to tag the friends who would gift a course from the website. The chosen winners will be provided prizes in terms of discounts at the betterU website.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
