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Berlin, Auckland and Moscow lead global mobility, Kantar study finds
MUMBAI: Berlin and Aucklandare the world leaders in urban mobility, according to new analysis from Kantar’s Mobility Futures study. The German capital tops Kantar’s City Mobility index on account of its cost-effective travel and ease of access to a wide variety of public transport infrastructure and ride-sharing services. Conversely, due to limited public infrastructure, Johannesburg, Sao Paulo and Nairobi languish at the bottom of the ranking, which assesses the affordability and availability of transport options.
The City Mobility Index Top 10
The study, based on more than 20,000 commuter interviews across 31 cities, coupled with in-depth interviews with 53 of the world’s leading mobility experts, aims to inform urban transport planning and development around the world, and help shape business strategies for both new and existing players in the transport and mobility sector.
Kantar also assessed the world’s greatest cities on their environmental credentials in its Green Commuter index. According to the analysis, Asian cities are leading the way in environmentally-friendly commuting with Tokyo taking the top spot, followed by Beijing and Singapore. This is driven by a low proportion of solo drivers and a high proportion of walkers, cyclists and public transport users. In Europe, London ranks as the most environmentally friendly commuter city because of its extensive rail and underground network.
Other findings from the research include:
Car is still king: Despite growing environmental concerns, commuters still love their cars because of the status symbol, convenience, or often out of necessity. Globally, 39% of urban commuters drive to work alone – more than any other mode of transport. And with public transport eliciting the most negative emotional response of all transport modes, it’s no surprise that people are opting for the ease and comfort of a private vehicle.
Amsterdam and Copenhagen are home to the world’s “super-cyclist” commuters, ranking at no. 1 and no. 2 in Kantar’s Cycle index respectively. Beijing rounds out the top three.
Residents of Tokyo and Manchester are the world’s biggest walkers, with the proportion of commuters choosing to walk to work reaching 18% and 16% respectively.
South East Asia also leads the way in travel app usage. Residents of Mumbai and Jakarta on average use over five apps to navigate in and across their city. On Chinese mainland, the average number of apps is lower than the rest of the world, since car and bike-sharing providers have already integrated into other more widely used apps such as Baidu, Alipay and WeChat to make their offerings even more accessible.
“The great cities of the world are exciting and energising places to live – but as populations increase, and the pace of life intensifies, urban mobility poses a growing challenge,” commented Guillaume Saint, Global Automotive & Mobility Lead at Kantar. “Our research reveals that one of the biggest challenges facing global cities today is moving commuters away from the convenience and comfort of their cars, and onto more sustainable transport options. Understanding people’s pain points and emotional response will be key to driving meaningful behavioural change. People are more likely to use modes of transport that bring a little bit of delight into their daily commute and become a lifestyle choice rather than just a way to get around.
Cities have much to gain from developing people-centric mobility solutions. The likes of Berlin and Auckland are earning a reputation for being a great place to live – and commute – and these cities will attract the brightest minds into the local workforce, while improving the mental and physical health of those already living there.”
Kantar’s Mobility Futures study surveyed over 20,000 city dwellers about their current travel experiences and desired modes of transport. The full research will be available in November.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
