MAM
Believe has unveiled collaboration between artist Gippy Grewal and Swiggy
Mumbai: Believe, one of the digital companies, whose mission is to develop artists and labels, has unveiled collaboration between renowned artist Gippy Grewal and Swiggy. This partnership marks a fusion of music and gastronomy, bringing together the infectious beats of Gippy Grewal’s hit song “Gang Gang” with Swiggy’s extensive food-loving user base.
Gippy Grewal, a trailblazer in the Music industry showcases a fun new side of him where he is seen jamming with a Swiggy delivery partner in this light-hearted campaign. Gippy is a prominent figure in the Punjabi film industry, with his previous hits like ‘Angrezi Beat’ and his latest film, “Carry On Jatta 3,” is the first Punjabi movie to surpass the 100-crore collection mark at the Box Office. In this campaign we see a unique blend of music and on-ground interaction that promises an unparalleled entertainment experience for his fans.
Swiggy, with its vast network and user base exceeding 35 million, provides an ideal platform for Gippy to connect with a diverse and widespread digital audience. Created by Believe and Swiggy, the collaboration involves a strategic in-app marketing activation featuring the newly released ‘Gang Gang’ Music Video.
Announcing the partnership, India and South Asia director artist services and development, Shilpa Sharda, said, “We are super thrilled about this association and are confident that leveraging Swiggy’s extensive marketing network will not only amplify the visibility of the “Gang Gang” video but also resonate strongly with Gippy’s fans. At Believe, our aim is to develop artists by leveraging innovation, data, tech, and digital marketing mixed with human expertise. This partnership is one of the examples of our core mission to serve independent artists. The synergy between Gippy’s musical prowess and Swiggy’s market presence is poised to create a buzz that extends beyond traditional boundaries.”
Commenting on the same Gippy said, “With my extensive background in music, my lifelong goal has always been to embrace new experiences. I absolutely love the way we can establish meaningful connections, much like we did with Swiggy. Hats off to the team at Believe for presenting me with this unique opportunity to have fun with Swiggy”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
