MAM
BCCI ropes in CRED as official partner for IPL 2020
he Board of Control for Cricket in India has brought CRED, an online credit card bill payment platform, as the official partner for Indian Premier League 2020.
BCCI announces the development on Twitter.
BCCI announces CRED as Official Partner for IPL #Dream11IPL pic.twitter.com/4tKH4jOhTn
— BCCI (@BCCI) September 1, 2020
The other brands that have associated with IPL as sponsors include Dream11, Unacademy, Paytm, CEAT, and Tata Motors. Interestingly, a lot of startups are backing the tournament this year.
CRED is a well-funded startup that enables its users to pay their credit card bills and helps them earn rewards for it. It was launched in 2018 and has raised several rounds of funding. The app has over 3 million users and offer features such as CRED RentPay, CRED Stash and others.
The 13th IPL is scheduled to be held in UAE from September 19 to November 10.
