MAM
BCCI launches rap anthem ‘Aayenge Hum Wapas’ for IPL
NEW DELHI: IPL 2020, like many believe, will change the mood of the nation and give people a reprieve from all the thoughts haunting the minds in these extraordinary times due to the coronavirus pandemic.
With only a few days left for IPL to kickstart the thirteenth edition, BCCI has also announced the schedule. The audience can’t keep calm to watch the first opening game, which will be played between Mumbai Indians and Chennai Super Kings.
BCCI has released its IPL 2020 anthem and each of its lyrics reflect the same emotion. Titled 'Aayenge Hum Wapas', the anthem gives goosebumps as it sends a strong message that the nation and the world will bounce back from the disastrous pandemic which has taken lakhs of lives worldwide.
Sharing the video on twitter, BCCI wrote, “The greater the setback. The stronger the comeback. We can sum it up in 3 words: AayengeHumWapas, Watch #Dream11IPL starting Sept 19 on @DisneyPlusHS, @StarSportsIndia @Hotstarusa #Dream11IPL #AayengeHumWapas #StrongerTogether #Anthem”
The greater the setback
The stronger the comeback
We can sum it up in 3 words:
Watch #Dream11IPL starting Sept 19 on @DisneyPlusHS, @StarSportsIndia @Hotstarusa #Dream11IPL #AayengeHumWapas #StrongerTogether #Anthem pic.twitter.com/e2Iro79Kv6
— IndianPremierLeague (@IPL) September 6, 2020
The video features all the legends of the game including the likes of Virat Kohli, MS Dhoni, Rohit Sharma, Jasprit Bumra, KL Rahul and many other players. It showcases that IPL 2020 is ready to cheer the whole country from the disastrous pandemic and it will lift the spirits again.
The anthem says that all the citizens of the nation are players and a strong partnership is needed amongst them. It goes on to add that there is only one answer to the existing problems and that is to not give up and accept defeat.
IPL is the first big live sporting event happening after a hiatus of four to five months. The tournament will be played in UAE between 19 Sep to 10 Nov with eight teams participating in it. The matches will be aired by Star India on television and the digital medium.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
