MAM
BBC World launches multi media promo for Beyond The Boundary
It may be bad timing, but BBC World seems sure that the exercise will pay off.
Even as soccer fever builds up in the country, the channel has launched a multi media campaign to promote its 10 part series on cricket, ‘Beyond The Boundary’. BBC World Head of Marketing Jane Clancey says eye-catching posters will appear in Mumbai, Bangalore, Kolkata, Chennai and Pune.
A total of 75 hoardings will come up in the five cities, while a poster campaign began on 5 June, a day prior to episode 2 –India versus Australia 2001. The campaign, says Clancey, is planned to run till mid June. “We are strategically planning that the poster advertising will create the initial awareness and let viewers know the times and dates of the series. The poster advertising will be supplemented by a radio campaign,” she says.
Beyond the Boundary is a new ten-part series which highlights great moments from Indian cricket. Featuring exclusive interviews with Indian cricketing heroes past and present, Beyond the Boundary will present a unique record of Indian achievement on the field.
The channel has booked 240 20-second spots on radio channels in Mumbai, Bangalore,Delhi, Kolkatta and Chennai. Two different ads have been created, she says, one of which features the moment when India won the World Cup. “We have also produced a series of press adverts featuring the most exciting moments of the series. These will appear on June 6th, July 11th and August 1st in the Times of India and Business Standard,” says Clancey.
The channel is currently not looking at any cross promotions with other 
channels, she adds. While refusing to divulge details of campaign costs, Clancey says that ‘it is a comprehensive package that reflects the importance of the series and the Indian market.’
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
