MAM
BBC World launches multi media promo for Beyond The Boundary
It may be bad timing, but BBC World seems sure that the exercise will pay off.
Even as soccer fever builds up in the country, the channel has launched a multi media campaign to promote its 10 part series on cricket, ‘Beyond The Boundary’. BBC World Head of Marketing Jane Clancey says eye-catching posters will appear in Mumbai, Bangalore, Kolkata, Chennai and Pune.
A total of 75 hoardings will come up in the five cities, while a poster campaign began on 5 June, a day prior to episode 2 –India versus Australia 2001. The campaign, says Clancey, is planned to run till mid June. “We are strategically planning that the poster advertising will create the initial awareness and let viewers know the times and dates of the series. The poster advertising will be supplemented by a radio campaign,” she says.
Beyond the Boundary is a new ten-part series which highlights great moments from Indian cricket. Featuring exclusive interviews with Indian cricketing heroes past and present, Beyond the Boundary will present a unique record of Indian achievement on the field.
The channel has booked 240 20-second spots on radio channels in Mumbai, Bangalore,Delhi, Kolkatta and Chennai. Two different ads have been created, she says, one of which features the moment when India won the World Cup. “We have also produced a series of press adverts featuring the most exciting moments of the series. These will appear on June 6th, July 11th and August 1st in the Times of India and Business Standard,” says Clancey.
The channel is currently not looking at any cross promotions with other 
channels, she adds. While refusing to divulge details of campaign costs, Clancey says that ‘it is a comprehensive package that reflects the importance of the series and the Indian market.’
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
