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Aliens Tattoo launches Cause for the Paws with Peta India
Tattoo chain partners Peta India to fund community cat sterilisation
NATIONAL: Aliens Tattoo has launched Cause for the Paws, a long-term animal welfare initiative, committing 1 per cent of its annual net profits to programmes supporting community cats and dogs across India.
The initiative begins with a partnership with Peta India, under which the tattoo studio chain will support community cat sterilisation and medical care through Peta India’s ongoing programme. The company said the focus is on sustainable population management rather than short-term relief.
Aliens Tattoo said the programme grew organically from daily studio life, where community animals have long been fed, treated and accommodated alongside clients and their companion pets. What began as informal care has now been formalised into a structured social responsibility effort aimed at delivering measurable outcomes.
Under Cause for the Paws, 1 per cent of annual net profits will be allocated to verified animal welfare initiatives, including sterilisation, medical treatment, food support and shelter assistance. The funds will be deployed annually, with the company emphasising transparency, accountability and long-term impact. The current allocation is being directed entirely towards Peta India’s community cat sterilisation work.
“At Aliens Tattoo, art and empathy have always gone hand in hand,” said Aliens Tattoo founder Sunny Bhanushali . “This initiative allows us to turn everyday care into long-term action, using our platform to give back to the community animals who have been part of our journey.”
The launch was marked by a dedicated event attended by members of the animal welfare community, companion animal parents and industry partners. Support for the initiative came from Maneka Gandhi, People For Animals, Heads Up For Tails and Pedigree, among others.
While Peta India is the first partner, Aliens Tattoo said Cause for the Paws has been designed as an open platform, with plans to collaborate with additional verified animal welfare organisations across the country. Future plans include city-level programmes, support for rescue networks and shelters, and annual “Ink for a Cause” campaigns linking tattoo sessions directly to welfare funding.
The company said the initiative reflects a broader shift towards integrating purpose into its creative ecosystem, particularly as more clients choose tattoos to honour or memorialise their animal companions: a trend that has reinforced the emotional connection between art and advocacy.
Brands
HSBC Mutual Fund launches Redhex SIF for specialised investing
SEBI-approved fund offers flexible strategies with Rs 10 lakh minimum entry.
MUMBAI: When markets get complex, investors are increasingly looking for sharper tools and HSBC Mutual Fund is betting on exactly that. The asset manager has introduced RedHex SIF, its dedicated Specialized Investment Fund (SIF) platform in India, aimed at investors seeking more targeted, outcome-driven strategies without stepping outside the familiar mutual fund ecosystem. Structured under SEBI’s regulatory framework, Redhex SIF is designed to offer greater portfolio flexibility than traditional mutual funds while retaining core benefits such as transparency, governance and ease of access. The idea is to bridge the gap between conventional investing and more sophisticated, strategy-led approaches.
The platform comes with a minimum investment threshold of Rs 10 lakh, positioning it squarely for experienced investors, including HNIs and institutional participants. In return, it offers focused investment strategies built around specific themes, enabling more precise portfolio construction.
At its core, the proposition leans on balance flexibility without losing discipline. While investors gain access to differentiated opportunities, the structure maintains a strong emphasis on risk management and portfolio stability, reflecting a growing demand for controlled exposure in volatile markets.
The launch also signals a broader shift in investor expectations. As market cycles become more dynamic, alpha is increasingly tied to adaptability and nuanced strategy rather than broad-based allocation alone. Platforms like Redhex SIF attempt to respond to this shift by offering more tailored solutions within a regulated framework.
For HSBC Mutual Fund, the move expands its product suite while tapping into a segment that is moving beyond vanilla offerings in search of sharper outcomes.
In short, as investing evolves from one-size-fits-all to made-to-measure, Redhex SIF positions itself as a toolkit for those looking to play the market with a bit more precision and a lot more intent.
