Brands
BARC Week 33 : HUL remains top advertiser
Mumbai: The top-ten advertiser list for Barc Week 33 was led by FMCG giant Hindustan Unilever with ad volumes of 4393.11 (‘000 secs). The second position was secured by Reckitt Benckiser India which registered total ad volume of 4143.51.
Cadburys India was at the third spot, though at 838.96 (‘000 secs) its ad volumes were significantly lower than that of RB. Godrej Consumer Products, and Brooke Bond Lipton India stood fourth and fifth respectively. UNSP-GEN-PERSONAL Greetings/Announcement was the new entrant at number six. It was followed by Procter & Gamble, Asian Paints (I), Colgate Palmolive India and ITC.
Among the brands, RB’s Brand Dettol dominated with four products including Dettol Toilet Soap at the first position (643.18), Dettol at the second, Dettol Antisepctic Liquid at fourth and Dettol Liquid Soap at the sixth spot. Independence Day Greetings and Asian Paints Royale Glitz broke the monotony of the FMCG dominated list at number three and seven, respectively.
Horlicks, Lizol, Harpic Power Plus 10X Max Clean and Clinic Plus Shampoo were also among the top-ten most advertised brands.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
