Brands
BARC Week 33 : HUL remains top advertiser
Mumbai: The top-ten advertiser list for Barc Week 33 was led by FMCG giant Hindustan Unilever with ad volumes of 4393.11 (‘000 secs). The second position was secured by Reckitt Benckiser India which registered total ad volume of 4143.51.
Cadburys India was at the third spot, though at 838.96 (‘000 secs) its ad volumes were significantly lower than that of RB. Godrej Consumer Products, and Brooke Bond Lipton India stood fourth and fifth respectively. UNSP-GEN-PERSONAL Greetings/Announcement was the new entrant at number six. It was followed by Procter & Gamble, Asian Paints (I), Colgate Palmolive India and ITC.
Among the brands, RB’s Brand Dettol dominated with four products including Dettol Toilet Soap at the first position (643.18), Dettol at the second, Dettol Antisepctic Liquid at fourth and Dettol Liquid Soap at the sixth spot. Independence Day Greetings and Asian Paints Royale Glitz broke the monotony of the FMCG dominated list at number three and seven, respectively.
Horlicks, Lizol, Harpic Power Plus 10X Max Clean and Clinic Plus Shampoo were also among the top-ten most advertised brands.
Brands
JK Maxx Paints ropes in Akshay Kumar to boost brand visibility push
Actor’s trust-led appeal set to strengthen connect in décor market
MUMBAI: JK Maxx Paints has signed Akshay Kumar as its brand ambassador, as the company looks to scale up visibility and deepen its connect with consumers in India’s competitive decorative paints market.
The move is part of a broader strategy to position the brand around trust and performance, qualities closely associated with Kumar’s public persona. With a strong connect among Indian households, the actor is expected to help the company strike a more relatable chord with home owners.
Welcoming the partnership, JK Maxx Paints business head white cement and paints Nitish Chopra said, “This partnership marks an important milestone in our journey to scale JK Maxx Paints as a strong, future-ready brand. As we expand our presence across markets, our focus remains on building deeper consumer trust and delivering high-performance solutions. Akshay Kumar’s credibility and widespread appeal make him a powerful partner in amplifying our brand story and strengthening our connect with consumers across India.”
Echoing the sentiment, Akshay Kumar highlighted the brand’s legacy and familiarity among Indian consumers. “Some associations just feel right from the heart. This is one of them. JK Maxx Paints carries a legacy that people already believe in. When a name like JK WallMaxx Wall Putty is so deeply woven into homes, it’s not just familiarity, it’s a sense of comfort and trust,” he said.
Launched in 2023 and backed by the legacy of JK WallMaxx Wall Putty from JK White Cement, the paints business has been steadily expanding its footprint. The company operates a manufacturing facility in Rajasthan and an R and D centre in Navi Mumbai, offering a wide portfolio across interior and exterior paints, textures and waterproofing solutions.
The new partnership will roll out through a multi-platform campaign spanning television, digital, print, outdoor and retail channels.
With a trusted face now fronting its colours, JK Maxx Paints is clearly aiming to paint a bigger picture in India’s home décor market.
