Brands
Bappa Ki Tayyari: ITC Aashirvaad sweetens Ganesh Chaturthi with QR aarti-booklets
MUMBAI : Modaks meet mobiles. This Ganesh Chaturthi, prayers and sweets are just a scan away.
ITC’s Aashirvaad Soul Creations has launched its #BappaKiTayyari campaign, bringing together soulful devotion and thoughtful convenience for devotees preparing to welcome Lord Ganesha.
The initiative promises to eliminate last-minute festive stress by combining curated festive delights with digital aarti booklets. “No last-minute rush this Ganesh Chaturthi… sweets, aartis and blessings, all in one place, ready for Bappa’s welcome,” promises the brand.
Families often scramble to find complete prayer verses across WhatsApp forwards or scattered YouTube videos. This year, every Aashirvaad Soul Creations delivery will include a special card with a QR code. A quick scan delivers a ready-to-use PDF Aarti Booklet in Hindi and English directly on WhatsApp, free of cost.
Additionally, the brand has curated a mouth-watering festive menu: Kesar and Coconut Modak Barfi, Puran Poli with Katachi Aamti, Motichoor Laddu and Kaju Katli.
