MAM
Avian Media further strengthens leadership team in Mumbai
MUMBAI: With an aim to further strengthen its consumer practice in Mumbai, Avian Media has appointed Shalmana Tendulkar as Group Business Director, Consumer practice.
Shalmana brings wealth of knowledge and domain experience of over 17 years. Having worked as an independent consultant and with agencies, Shalmana has in-depth knowledge of the media and broadcast industry having consulted general entertainment channels (GEC), news channels, radio channels, as well as niche channels in the action, movie, music and kids genre. Shalmana has also led publicity of feature films and managed celebrity brands.
Over the years, Shalmana has also worked on consumer brands, having handled campaigns for large FMCG companies like HUL, Kellogg’s and Colgate. Adding to her dynamic portfolio, Shalmana has a number of special events like the tours of Def Leppard, Ricky Martin and Elton John to her credit.
Nitin Mantri, CEO, Avian Media, said: “We are very pleased to have Shalmana join our growing Mumbai office. With her vast experience and expertise, we hope to boost the capability of our already successful consumer practice. Over the years, while working with some of the leading consumer brands, we have built the right talent and expertise to deliver successful PR campaigns for our clients. Under Shalmana’s tutelage, we will continue to accelerate this growth and deliver impactful campaigns for our clients.”
Commenting on the appointment, Shalmana Tendulkar, said, “I am really excited to be a part of Avian Media and its talented team that has a proven track record of delivering successful PR campaigns and servicing standards. Avian Media is currently well positioned to write a new chapter in the growth story and I look forward to contribute to the augmentation of the firm by expanding the Consumer practice offerings.”
In her role as the Group Business Director of the consumer practice at Mumbai office of Avian Media, Shalmana will bring in a renewed focus and direction to the existing client campaigns, harnessing the in-house talent and growing client base in the vertical.
MAM
Kenneth Roman, former Ogilvy CEO and ad industry veteran, passes away at 95
Longtime Ogilvy & Mather leader and David Ogilvy biographer leaves lasting legacy
NEW YORK: Kenneth Roman, the former chairman and chief executive of Ogilvy & Mather and a defining figure of Madison Avenue’s golden era, has passed away at the age of 95. He died on 22 April 2026 at his home in Manhattan.
Roman spent more than two decades at Ogilvy, joining in 1963 as an account executive and steadily rising through the ranks to lead the agency as chairman and CEO from 1985 to 1989. His tenure coincided with a pivotal period in the company’s history, including its acquisition by WPP.
Beyond the boardroom, Roman was widely respected as the definitive chronicler of the agency’s founder, David Ogilvy. His biography, The King of Madison Avenue, remains one of the most authoritative accounts of modern advertising’s evolution. He also co-authored influential titles such as How to Advertise and Writing That Works, both regarded as essential reading in the industry.
In a tribute, Ogilvy described Roman as a “quietly determined” leader and a lifelong custodian of the agency’s culture. Even after retirement, he remained closely connected to the firm, contributing articles, mentoring talent and serving as a trusted voice on its history and values.
Colleagues remember him not just for his leadership, but for his generosity and commitment to the craft of writing and storytelling. His presence at industry events and continued engagement with the Ogilvy community reflected a career that never quite slowed down.
Roman’s passing marks the end of an era for the original Madison Avenue generation. He leaves behind a legacy shaped by leadership, authorship and an enduring belief in the power of ideas and people.
