Brands
Avaada sparks ‘Always Clean, Always On’ push for AI era power
MUMBAI: Avaada Group has switched on a bold new brand campaign, “Always Clean, Always On”, placing clean, round-the-clock power at the heart of an AI-fuelled future. The campaign premiered on Kaun Banega Crorepati, using India’s most-watched television platform to ignite a national conversation about the energy demands of an increasingly electrified world.
As the next wave of industrial transformation gathers pace, driven by AI, smart factories and intelligent infrastructure, electricity has become the quiet engine room of global progress. Data centres, robotics and real-time computing are devouring power at an unprecedented rate, turning uninterrupted clean energy into the most valuable resource of the decade.
“Digitalisation is the foundation of economic growth. Behind every algorithm and every insight is an enormous amount of electricity. The energy demands of tomorrow will rise exponentially. If the future runs on intelligence, intelligence must run on clean power,” said Avaada Group chairman Vineet Mittal.
Mittal added that the campaign mirrors Avaada’s ambition to serve as the energy backbone of the AI economy, delivering scalable and sustainable power through solar, wind, hybrid systems, pumped hydro and battery storage.
With 6 GWp of operational capacity and more than 26 GWp under development, Avaada is positioning itself as a key player in powering India’s digital-first transformation.
The campaign film, created by Leo India, uses the curious questions of a child and her AI assistant to show the colossal burst of compute and electricity behind every digital interaction. The visuals build up to a stark reminder of AI’s soaring energy appetite and the need for clean, dependable supply.
The premiere features a resonant line voiced by Amitabh Bachchan, highlighting a world where questions themselves may dim if energy runs short.
Across global industries, power shortages are emerging as the next serious hurdle. Semiconductor plants, data centres and automated factories are all grappling with unreliable or inadequate supply. In this climate, energy certainty evolves into strategic leverage.
Avaada’s portfolio spans utility-scale renewables, storage, green hydrogen and soon green data centres, placing the Group at the crossroads of digital growth and decarbonisation.
While the flagship film spotlights AI’s heavy energy draw, upcoming campaign extensions will explore the rising electricity needs of electric mobility, advanced manufacturing, digital services and green hydrogen. The rollout continues across print, digital and outdoor platforms in the weeks ahead.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
