MAM
Birla Opus unveils ‘Dil Aise Eid Manaye’ digital film
New campaign celebrates family reunion and home transformation for Eid.
MUMBAI: Birla Opus just painted Eid with heart because when the family arrives, even the walls start smiling wider. Birla Opus Paints, the decorative paints brand from Aditya Birla Group’s Grasim Industries, has launched its new digital film ‘Dil Aise Eid Manaye’ ahead of Eid celebrations. Rooted in the brand’s philosophy of Duniya Ko Rang Do, the campaign captures how colours, homes and relationships come alive when families reunite under one roof during the festival.
The film tells the touching story of a young boy initially upset as his home is repainted and rearranged to welcome extended family for Eid. As cousins arrive, the house fills with laughter, shared moments and an impromptu cricket match, turning what felt like disruption into pure delight. The narrative shows how festivities grow louder, warmer and more meaningful when shared, with freshly painted walls quietly becoming the perfect canvas for joy.
Birla Opus Paints head of marketing Inderpreet Singh said, “Eid is a festival that celebrates unity, gratitude and the joy of being surrounded by loved ones. With ‘Dil Aise Eid Manaye’, we wanted to tell a story that resonates with families across India and highlights how beautiful walls uplift the festive spirit.”
Leo India chief creative officer Sachin Kamble added, “This film beautifully captures how a young boy comes to realise that no celebration is ever truly complete without the people we love. It’s in these shared moments of togetherness, warmth, and connection that celebrations find their true meaning.”
Conceptualised by Leo India, the film will run across Youtube, Instagram, Facebook and other social platforms. In a festival where colours dissolve boundaries and emotions rise, Birla Opus isn’t just colouring walls, it’s quietly reminding us that the best shade of home is the one painted with people we love.
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
