Brands
Avaada sparks ‘Always Clean, Always On’ push for AI era power
MUMBAI: Avaada Group has switched on a bold new brand campaign, “Always Clean, Always On”, placing clean, round-the-clock power at the heart of an AI-fuelled future. The campaign premiered on Kaun Banega Crorepati, using India’s most-watched television platform to ignite a national conversation about the energy demands of an increasingly electrified world.
As the next wave of industrial transformation gathers pace, driven by AI, smart factories and intelligent infrastructure, electricity has become the quiet engine room of global progress. Data centres, robotics and real-time computing are devouring power at an unprecedented rate, turning uninterrupted clean energy into the most valuable resource of the decade.
“Digitalisation is the foundation of economic growth. Behind every algorithm and every insight is an enormous amount of electricity. The energy demands of tomorrow will rise exponentially. If the future runs on intelligence, intelligence must run on clean power,” said Avaada Group chairman Vineet Mittal.
Mittal added that the campaign mirrors Avaada’s ambition to serve as the energy backbone of the AI economy, delivering scalable and sustainable power through solar, wind, hybrid systems, pumped hydro and battery storage.
With 6 GWp of operational capacity and more than 26 GWp under development, Avaada is positioning itself as a key player in powering India’s digital-first transformation.
The campaign film, created by Leo India, uses the curious questions of a child and her AI assistant to show the colossal burst of compute and electricity behind every digital interaction. The visuals build up to a stark reminder of AI’s soaring energy appetite and the need for clean, dependable supply.
The premiere features a resonant line voiced by Amitabh Bachchan, highlighting a world where questions themselves may dim if energy runs short.
Across global industries, power shortages are emerging as the next serious hurdle. Semiconductor plants, data centres and automated factories are all grappling with unreliable or inadequate supply. In this climate, energy certainty evolves into strategic leverage.
Avaada’s portfolio spans utility-scale renewables, storage, green hydrogen and soon green data centres, placing the Group at the crossroads of digital growth and decarbonisation.
While the flagship film spotlights AI’s heavy energy draw, upcoming campaign extensions will explore the rising electricity needs of electric mobility, advanced manufacturing, digital services and green hydrogen. The rollout continues across print, digital and outdoor platforms in the weeks ahead.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
