Brands
Avaada sparks ‘Always Clean, Always On’ push for AI era power
MUMBAI: Avaada Group has switched on a bold new brand campaign, “Always Clean, Always On”, placing clean, round-the-clock power at the heart of an AI-fuelled future. The campaign premiered on Kaun Banega Crorepati, using India’s most-watched television platform to ignite a national conversation about the energy demands of an increasingly electrified world.
As the next wave of industrial transformation gathers pace, driven by AI, smart factories and intelligent infrastructure, electricity has become the quiet engine room of global progress. Data centres, robotics and real-time computing are devouring power at an unprecedented rate, turning uninterrupted clean energy into the most valuable resource of the decade.
“Digitalisation is the foundation of economic growth. Behind every algorithm and every insight is an enormous amount of electricity. The energy demands of tomorrow will rise exponentially. If the future runs on intelligence, intelligence must run on clean power,” said Avaada Group chairman Vineet Mittal.
Mittal added that the campaign mirrors Avaada’s ambition to serve as the energy backbone of the AI economy, delivering scalable and sustainable power through solar, wind, hybrid systems, pumped hydro and battery storage.
With 6 GWp of operational capacity and more than 26 GWp under development, Avaada is positioning itself as a key player in powering India’s digital-first transformation.
The campaign film, created by Leo India, uses the curious questions of a child and her AI assistant to show the colossal burst of compute and electricity behind every digital interaction. The visuals build up to a stark reminder of AI’s soaring energy appetite and the need for clean, dependable supply.
The premiere features a resonant line voiced by Amitabh Bachchan, highlighting a world where questions themselves may dim if energy runs short.
Across global industries, power shortages are emerging as the next serious hurdle. Semiconductor plants, data centres and automated factories are all grappling with unreliable or inadequate supply. In this climate, energy certainty evolves into strategic leverage.
Avaada’s portfolio spans utility-scale renewables, storage, green hydrogen and soon green data centres, placing the Group at the crossroads of digital growth and decarbonisation.
While the flagship film spotlights AI’s heavy energy draw, upcoming campaign extensions will explore the rising electricity needs of electric mobility, advanced manufacturing, digital services and green hydrogen. The rollout continues across print, digital and outdoor platforms in the weeks ahead.
Brands
Microsoft faces worst quarter since 2008 financial crisis
Cloud giant battles soaring AI costs and fierce competition from nimble startups.
MUMBAI: When the tech titan starts looking a little wobbly, even the Magnificent Seven can feel the tremors because Microsoft is currently starring in its own sequel, “Clouds and Doubts.” Microsoft is on track for its worst quarterly performance since the 2008 global financial crisis, according to Bloomberg, as investors grow increasingly uneasy about rising capital expenditure and intensifying competition from nimble AI firms. The company has been pouring money into AI infrastructure, yet markets are questioning when these hefty investments will finally deliver stronger revenue growth.
At the same time, investors are shifting away from traditional software stocks amid fears that AI startups such as Anthropic and OpenAI are developing autonomous agents capable of replacing established products, including those from Microsoft. Jonathan Cofsky, portfolio manager at Janus Henderson Investors, noted growing concern that customers may bypass Microsoft and deal directly with AI vendors, potentially disrupting its core business and putting pressure on pricing and margins.
Microsoft’s stock has tumbled 25 per cent in the first quarter, putting it on course for its largest drop since a 27 per cent fall in the fourth quarter of 2008. It has also emerged as the weakest performer among the so-called Magnificent Seven technology stocks, while a broader index tracking the group has fallen 14 per cent over the same period. The shares slipped a further 1.7 per cent after markets opened on Friday, marking a potential fourth consecutive session of declines.
Cofsky pointed out that Microsoft has become more capital intensive and that improved investor confidence will hinge on assurances that software growth will not slow materially. Despite the sell-off, the stock is now trading at less than 20 times projected earnings over the next 12 months, its lowest valuation level since June 2016. Its valuation remains slightly above that of the S&P 500 Index, although it has recently traded at a discount to the broader benchmark for the first time since 2015.
Bloomberg data shows Microsoft’s capital expenditure, including leases, is expected to surge to $146 billion in fiscal 2026, up around 66 per cent from $88 billion in fiscal 2025. Spending is projected to climb further to $170 billion in fiscal 2027 and $191 billion in fiscal 2028, based on average estimates. Investors are growing cautious about such levels of spending without clearer signs of stronger growth.
Microsoft’s Azure cloud division has reported a slight slowdown in growth compared with the previous quarter, while its Copilot AI product has seen limited user traction, prompting internal changes aimed at improving performance. Ben Reitzes, an analyst at Melius Research, warned in a March note that Microsoft’s upside in Azure could be constrained as the company works to address challenges related to its AI models and Copilot offering, adding that these issues are unlikely to be resolved in the short term.
Of the 67 analysts covering Microsoft, 63 maintain buy ratings, three hold ratings and one a sell rating. The average 12-month price target of $592 implies a potential upside of more than 64 per cent, the highest on record based on data going back to 2009. The stock is also trading below its 200-day moving average by the widest margin since 2009.
Reitzes suggested the dominance of buy ratings may indicate complacency among analysts, while highlighting risks in Microsoft’s productivity and business processes segment as well as its More Personal Computing division. In contrast, Tal Liani of Bank of America reinstated coverage with a buy rating, citing durable multi-year growth prospects across cloud and AI. Jake Seltz, portfolio manager at Allspring Global Investments, maintained that Microsoft retains strong long-term value and that its AI strategy is likely to be validated over time, viewing near-term concerns as a potential opportunity for longer-term investors.
The report highlights a growing divergence in market sentiment, with optimism around long-term AI potential weighed against immediate execution risks and investor uncertainty. In the world of big tech, even the mightiest clouds can have silver linings but right now, Microsoft’s investors are scanning the horizon for clearer skies.
