Ad Campaigns
Asian Paints unveils first TVC for SmartCare solutions
MUMBAI: Asian Paints has unveiled its first TVC for the SmartCare range of waterproofing solutions. The witty commercial makes a point with its #ZubaanDeDo message, indicating homes to bid goodbye to dampness, cracks and water leakage.
Asian Paints sales marketing and technology – president Amit Syngle shared, “The film taps into the widespread belief that once a house is afflicted with leakage, cracks and dampness, one can never get rid of it. Asian Paints SmartCare range is here to provide assured waterproofing solutions to consumers. We are offering a first-of-its-kind retail waterproofing warranty on our range of waterproofing solutions which establishes the credentials of the product. This film will help us establish the fact that one can get rid of waterproofing issues for a longer period and we are ready to give our word on the performance parameters. ‘ZubaanDeDo.’”
The TVC showcases a real-life situation featuring a young couple with a broker and a home-owner. The house they see is damp with cracked, leaking walls. Here, the homeowner promises to fix them and guarantees a lasting look with no leakage or if leakage returns, he will give away the house to the tenant for free. The TVC takes an exciting turn when based on his experience in dealing with homes; the broker challenges the home-owner on the water-proof warranty claim and instead of the young couple, the broker himself takes the apartment for double the rent. Over months and years, the broker tries his best to inflict cracks and dampen the home, but fails and eventually gives up.
The campaign where the homeowner keeps up the ‘Zubaan’ he gave on water-proofing of his home, communicates SmartCare water-proofing solution’s proven ability to offer assured protection from leakage. Also, the warranty underlines Asian Paints’ unique ways of bringing to its customers, only the best.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
