Ad Campaigns
Asian Paints celebrates Mother’s Day
Mumbai: In a day flooded with emotional tributes, Asian Paints’ campaign stands out by infusing fun and quirkiness into celebrating motherhood. The brand has launched a series of three digital films for Mother’s Day, aimed at taking millennials and younger millennials on a nostalgic trip. The films highlight the sweet realisation of how we are slowly but surely turning into our mothers with a playful campaign, #JustLikeMoms.
Just like every mother has the innate ability to transform homes into a sanctuary with her love, laughter and warmth, Asian Paints vibrantly transforms homes with their diverse offerings.
Conceptualised by FCB Kinnect, each digital film captures mothers’ value through playful narratives, focusing on familiar dialogues and gestures that resonate across generations. From the infamous “Yeh toh ghar pe bhi banjayega” (We can easily make this at home) to the classic eye rolls accompanied by “Kids these days,” these films explore how we are gradually adopting our mothers’ mannerisms.
The films seamlessly incorporate Asian Paints’ key brands including Royale Play textures, Sabyasachi for Nilaya furnishings, and ezyCR8 DIY range. While these flagship products play a significant role in the narrative, they are tastefully integrated without overshadowing the emotional core of the stories.
Speaking on the campaign, FCB Kinnect senior creative director Madhura Haldipur said, “The #JustLikeMoms campaign for Mother’s Day by Asian Paints is all about celebrating the timeless bond between mothers and children in a lighthearted and relatable manner. We wanted to evoke a sense of nostalgia and warmth while showcasing Asian Paints’ products seamlessly integrated into everyday life.” She added, “While digital-first campaigns are still relatively new territory for many brands and agencies, Asian Paints and FCB Kinnect have successfully cracked the code with these modern-day Mother’s Day films.”
Watch Asian Paints digital films for Mother’s Day, #JustLikeMoms below:
Link 1 – Nilaya By Asian Paints | Impeccable taste in home decor #JustLikeMoms:
Link 2 – Asian Paints ezyCR8 | Make transformation easy, #JustLikeMoms:
Link 3 – Asian Paints Royale Play | #JustLikeMoms who create magic at home:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
