Brands
Asian Paints adds a bold new stroke as BCCI’s official colour partner for India
MUMBAI: India’s cricket season just got a fresh coat of excitement: courtesy Asian Paints, which has officially brushed its way into the game as BCCI’s new Colour Partner.
Asian Paints, the country’s leading paint and décor brand, has inked a three-year partnership with the BCCI in India, becoming the official colour partner across all men’s, women’s and domestic fixtures played in India. The association spans over 110 matches, uniting two national obsessions: vibrant hues and cricketing highs.
The announcement, made on 25 November, set the tone for a new era of stadium colour, creative fan engagement and décor-inspired storytelling inside and beyond the boundary.
Speaking at the launch, Asian Paints managing director & CEO Amit Syngle, said the partnership captures what both cricket and colour do best, connect people. “Cricket unites a billion hearts, and we are thrilled to partner with the BCCI on a platform that makes that spirit come alive. At Asian Paints, we have always believed in the power of colour to shape how people live, feel, and express themselves and this association strengthens that belief. Our partnership with BCCI marks an exciting new chapter, one where we bring the world of colour into the heart of the game India loves most,” he said, adding that fans can expect the most “colourful” integrations ever seen in Indian cricket.
The BCCI echoed the sentiment. BCCI spokesperson Devajit Saikia welcomed Asian Paints on board, noting that the brand’s legacy of adding emotion and vibrancy to Indian homes naturally extends to cricket’s massive cultural canvas.
At the event, the brand also lifted the lid on its upcoming activations. This includes the debut of the Asian Paints colour cam, a first-ever stadium fan cam celebrating the “most colourful” supporters, and a colour countdown, which will blend home décor trends with cricket’s biggest moments. These integrations will flow across on-ground experiences, digital platforms, dealer networks and consumer touchpoints.
With more than eight decades of colour leadership, Asian Paints now aims to deepen its emotional bond with millions of Indians, not just in their homes, but in stadium aisles, living-room watch parties and every moment that cricket brings alive.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
