MAM
ASCI upholds 34 ads in 4-month period
MUMBAI: The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) has upheld complaints against 34 advertisements for the four-month period starting November.
The CCC, meanwhile, let go remaining 19 adverts as their claims were substantiated.
The majority of upheld ads were either removed or discontinued by the advertisers; the remaining were modified after the ASCI directive.
The complaints received against Pernod Ricard‘s Royal Stag advertisement was related to surrogate advertising of an alcohol product during a cricket match, which led to the discontinuation of the advertisement.
Similarly, Sab Miller India (Hayward & Hayward 5000) and United spirits (Mc Dowell‘s) both violated the Cable TV Network Rules and ASCI code on Surrogate Advertising, thereby resulting in the ads being withdrawn.
The complaints received on advertisements of HUL, Procter & Gamble, L‘Oreal, Dabur, Dish TV, Kent RO Systems and Shree Maruti Herbal questioned the leadership comparisons or comparative benefits claimed by these brands in their advertisements with similar products available in the market.
Consequently, appropriate modifications were made in the advertisement or the advertisement itself was discontinued.
However, in a specific case of ITC‘s Vivel TVC, the portrayal and projection of women with dark skin brought it under CCC purview resulting in the discontinuation of the advertisement.
The American Tourister‘s usage of the tagline “Survive Istanbul, Survive the World” marred Turkey‘s reputation as a tourist destination, and hence clashed with ASCI‘s code under Chapter III.1 (b).
As Naaptol‘s Biomagnetic Titanium Bracelet didn‘t respond to CCC, it invoked chapters I.1 and I.5 of ASCI‘s code, which concludes that in the absence of comments from the advertisers, the claims made by the advertiser wouldn‘t be substantiated.
Suitable modifications were made in both these advertisements, post CCC‘s intervention.
Dainik Bhaskar‘s and Pudhari‘s advertisement came under the CCC scanner as a result of complaints made on its claims and the advertisements were withdrawn.
TVS Motors had to modify the TVC, in which some of the stunts were shown in normal traffic conditions depicting the power or capacity of the advertised vehicle product. The advertisement contravened Clause `C‘ of the ASCI Guidelines on Advertisements for Automotive Vehicles.
In the automobile sector, Hyundai Motors and Ceat were also brought under the discretion of the CCC. Ceat‘s TVC has been modified due to the dangerous practices displayed in its TVC. As for Hyundai, the TVC has been withdrawn altogether.
In the education sector, two complaints were made against T.I.M.E. -MBA-CET 2010 advertisement. The advertiser substantiated one of the claims while appropriate changes were made with regards to the second complaint, since the claim could not be substantiated.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
