Ad Campaigns
Archies Ltd launches digital campaign #MomNeverAsks
Mumbai: Archies Ltd, renowned in the social expression industry, unveils its latest digital campaign, #MomNeverAsks, dedicated to celebrating the selflessness and unconditional love of mothers this Mother’s Day.
The #MomNeverAsks campaign delves into the timeless truth that mothers seldom ask for anything, yet their love and sacrifices shape our lives in profound ways. Through this poignant campaign film released across its digital platforms, Archies encapsulates the essence of motherhood, portraying it as a tireless journey of love, nurturing, and unspoken sacrifices.
In the heart-warming digital campaign, Archies portrays a heartfelt conversation between a mother and her daughter, emphasizing the importance of personal gestures and heartfelt tokens of appreciation. The daughter expresses her longing to express love for her mother beyond virtual wishes, highlighting the significance of tangible expressions of affection. Through this narrative, the campaign not only celebrates the pivotal role of mothers but also underscores the importance of recognising and cherishing their efforts and dedication.
Archies Ltd executive director Varun Moolchandani expressed, “While every day is an opportunity to celebrate love, Mother’s Day holds a special significance in our hearts. At Archies, we have always endeavoured to celebrate emotions through our merchandise, and now through our digital campaigns. With #MomNeverAsks, we aim to extend our heartfelt gratitude to the mothers who shape our lives with their unwavering love and devotion. Mother’s Day, for us, is not just a celebration; it’s a tribute to the pillars of strength in our lives, and Archies is honored to lead the way in expressing this gratitude.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
